Privacy policy

Last updated: 28 June 2026

At DEESY, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights under UK data protection law.

By using our website or placing an order with us, you agree to the practices described in this Privacy Policy.

Who We Are

This website is operated by DPT Brands Ltd, trading as DEESY.

Registered Office:

3rd Floor
86–90 Paul Street
London
EC2A 4NE
United Kingdom

Email: hello@deesyfordogs.co.uk

For the purposes of UK data protection law, DPT Brands Ltd is the data controller responsible for the personal information collected through this website.

Information We Collect

Depending on how you use our website, we may collect:

Your name.
Billing and delivery addresses.
Email address.
Telephone number (if provided).
Order history.
Subscription preferences.
Information you provide when contacting us.
Information required to process payments.
Technical information such as your IP address, browser type, device information and website usage.

We do not store your full payment card details. Payments are processed securely by our payment providers.

How We Use Your Information

We use your personal information to:

Process and fulfil your orders.
Manage subscriptions.
Arrange delivery of your purchases.
Process refunds and returns.
Respond to customer enquiries.
Improve our website, products and customer experience.
Maintain the security of our website and help prevent fraud.
Comply with legal and regulatory obligations.
Send marketing communications where you have chosen to receive them.

We only process your personal information where we have a lawful basis to do so under UK data protection law, including fulfilling a contract with you, complying with legal obligations, protecting our legitimate business interests, or where you have given your consent.

Marketing

If you subscribe to our newsletter or choose to receive marketing communications, we may send you information about new products, offers and updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us directly.

Sharing Your Information

We only share your personal information where necessary to operate our business.

This may include:

Shopify, which powers our online store.
Payment providers used to process your purchase.
Delivery and fulfilment partners responsible for shipping your order.
Service providers who help us operate our website and customer support.
Professional advisers where required.
Government authorities or regulators where required by law.

We do not sell your personal information to third parties.

Cookies

Our website uses cookies and similar technologies to help the website function correctly, remember your preferences, improve performance and enhance your shopping experience.

Where applicable, we may also use cookies to help us understand how visitors use our website and to improve our advertising and marketing.

You can manage cookies through your browser settings, although disabling certain cookies may affect how the website functions.

Payment Security

Payments made through our website are processed securely using trusted payment providers, including Shopify Payments, Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay and Shop Pay where available.

We do not receive or store your full payment card information.

Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, misuse, loss or disclosure.

While we work hard to protect your information, no method of transmitting information over the internet can be guaranteed to be completely secure.

How Long We Keep Your Information

We retain personal information only for as long as necessary to:

Fulfil your orders.
Provide customer support.
Meet our legal and accounting obligations.
Resolve disputes.
Protect our business against fraud.
Enforce our agreements.

When information is no longer required, it is securely deleted or anonymised where appropriate.

Your Rights

Under UK data protection law, you may have the right to:

Access the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your personal information in certain circumstances.
Request restriction of processing.
Object to certain processing activities.
Request a copy of your information in a portable format.
Withdraw consent where processing is based on your consent.

To exercise any of these rights, please contact us using the details below.

International Transfers

Some of the companies that provide services to us, including Shopify and certain payment providers, may process personal information outside the United Kingdom.

Where this happens, appropriate safeguards are used to protect your personal information in accordance with applicable data protection laws.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of websites operated by other organisations. We encourage you to read their privacy policies before providing any personal information.

Children’s Privacy

Our website is intended for adults purchasing products for their pets.

We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements or the services we provide.

Any updates will be published on this page together with the revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

DPT Brands Ltd (DEESY)

3rd Floor
86–90 Paul Street
London
EC2A 4NE
United Kingdom

Email: hello@deesyfordogs.co.uk

If you are unhappy with how we have handled your personal information, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.